Lots of different ways to write this loss function. One way is minimize $L(\mathcal{D}) = -\sum_{i=1}^{N} log(p(y_i|x_i))$, where $p(y|x) = \frac{e^{score(x,y)}}{\sum_{y} e^{score(x,y)}}$, where $p(y|x) = \frac{e^{score(x,y)}}{\sum_{y} e^{score(x,y)}}$

The cross-entropy version writes it as $L(\mathcal{D}) = -\sum_{i=1}^{N}\sum_{y} p(y|x_i) log(p_\theta(y|x_i))$, but usually we put in the empirical distribution $p(y|x_i) = I[y=y_i]$ which gives us the log-loss above.

Gimple & Smith 2010 - Softmax-Margin CRFs: Training Log-Linear Models with Cost Functions

Large-Margin Softmax Loss for Convolutional Neural Networks L-Softmax. Doesn't cite Gimple & Smith. I suspect it may be different, but need to check.